Case Study

Client:

DenoSys

Market:

Human Capital Management Software

Issue:

DenoSys provides it’s HCM software as a service to a number of customers across several industries. The company was planning to enter the Long-Term Care vertical market and needed a product strategy.

Forte Engagement:

Paul Lupinacci worked with DenoSys to:

· Research the US Long Term Care market and identified an opportunity based on recent changes to government regulations.

· Create a Market Requirements Document (MRD) based on this research.

· Create a Product Requirements Document (PRD) to build on the strengths of the current DenoSys product and capitalize on the market opportunity.

· Wrote a Business Plan in conjunction with senior management.

· Presented the company to possible angel investors.

· Investigated various government programs as possible sources of capital

· Joined the DenoSys Advisory Board

 
Text Box: Paul’s knowledge of the enterprise software industry and his background with the health care market allowed him to quickly grasp our requirements and then help shape our product strategy and devise a go-to-market plan. Ryan Dineen Managing Director, DenoSys

Product Management